Nike, Fitbit, Or Jawbone: Who Is Best Positioned To Win In Fitness Wearables?

Three companies that currently dominate this attention are Nike Nike , FitBit, and Jawbone, three very different official website companies. I have published an 18 page paper here , but will try to encapsulate our thinking below. The question is, who is currently best positioned to win in the fitness wearables market, Nike, FitBit or Jawbone? The winners and losers in the fitness wearables market go here will determined by companies that are able to establish themselves as true experts in health & fitness and become a trusted advisor on how to help their users reach personal healthand/or fitness goals. This will require more complete tracking and a focus on Big Data analytics that turn data into meaningful insights. So how do these companies stack up? The simplest way is to lay out a classic SWOT (Strengths Opportunities Weaknesses Threats) visit diagram. Again, if you want the deep dive, you can find that here . <br>Full story: http://www.forbes.com/sites/patrickmoorhead/2013/11/19/nike-fitbit-or-jawbone-who-is-best-positioned-to-win-in-fitness-wearables/